McInerney’s
hit Bright Lights, Big City
successfully uses 2nd person and the problems that city residents in
1980s America encountered in order criticize urban society and pull a lens of
skepticism over the benefits of industrialization and consumerism. Furthermore,
since the 1980s was an era of consumerism and uniformity in American history,
much of Bright Lights, Big City is
devoted to creating an authentic 1980s culture by integrating tabloid stories,
urban decay, and drugs into crucial aspects of the narrative. McInerney uses 2nd person to reinforce this culture and to speak directly to the reader, using
“you” to establish parallels between the situation of the readers and the
narrator. For instance, McInerney’s narrator observes that, “You are the stuff
of which consumer profiles—American Dream: Educated Middle-Class Model—are
made. When you’re staying at the Plaza
with your beautiful wife, doesn’t it make sense to order the best Scotch that
money can buy before you go to the theater in your private limousine?”
(McInerney 151). The narrator, therefore, not only gives the reader a brief
overview of 1980s consumer culture, but he also invokes this culture to create
purpose as his future in New York is crumbling and he strives to redefine
himself. In this way, McInerney portrays 1980s consumer culture as an ethos
that is imposed on the narrator and the reader just as McInerney imposes the situations
in the book on the reader with a 2nd person narrative. Matt DelConte
expands on this argument by observing:
McInerney's
story… uses… [2nd person]… to emphasize an existence dictated from
the outside, an appropriate and effective narrative mode considering the
novel's critique of the consumer culture of the 1980s…. The experience of the
80s is one imposed from the outside, an ambiguous presence of media/culture
prescribing your desires and expectations; the novel exposes that in the 80s
free choice was illusory. Second-person narration exemplifies this cultural
climate, for it manifests in narrative technique the notion that someone or
something outside of yourself dictates your thoughts and actions. (DelConte)
Furthermore, the idea that free
choice in the 1980s is illusory parallels the claims made by Benjamin Barber in
Consumed, entailing that the
situation of infantilization by markets created by media and society in the 21st century is similar to consumerism in the 1980s.
By
implicitly examining society in the 1980s, McInerney can relate to and help
people struggling with the chaos of urbanization, making Bright Lights, Big City a sensation just as J. D. Sallinger’s Catcher in the Rye became a sensation
after examining the troubles of teens in the 1940s and 50s. Furthermore,
McInerney uses binary opposition to criticize American society in the 1980s by
portraying the morally corrupt side of urbanization and juxtaposing it with
traditional cultures and faiths. For instance, the narrator encounters a
religious Hasidim and Rastafarian in New York’s subway and observes that, “He
believes he is one of God’s chosen, whereas you feel like an integer in a
random series of numbers… Sometimes you feel like the only man in the city
without group affiliation” (McInerney 57). McInerney’s comparison of
traditional religious values with the supposedly atheist urbanism that
developed in cities in the 1980s reveals the desire American’s felt to belong
to a group. The narrator endorses the desire to belong in a group by envying
the simplistic and straightforward lifestyle of religious figures like Hasidim,
indicating that urban residents were searching for a reprieve from the chaos of
urbanism that people in cities needed to maintain their consumer lifestyles. The
popularity of Bright Lights, Big City,
therefore, was most likely caused by the relative ease that Americans related
to the problems encountered by the narrator, such as the narrator’s anxiety
over being alone in society. By revealing this double-edged sword, McInerney
comments on the corrupting nature of consumerism, implying that consumerism
traps people with cheap and abundant goods and matching the arguments of
writers like Neil Postman and Benjamin Barber.
Works Cited
DelConte, Matt. “Why You Can't Speak: Second-Person Narration, Voice, and
a New Model for Understanding
Narrative” Style. Vol. 37 No. 2
(2003). Questia. Web. 9 April 2014.
McInerney, Jay. Bright Lights, Big
City. New York: Vintage Books, 1984. Print.